Paid Social Media Strategist

Job Title: Paid Social Media Strategist

Location:  Rochester, NY | Buffalo, NY | On-Site (Monday-Friday)

About the Role

Our client is looking for a Paid Social Media Strategist to lead their growing digital marketing practice. This person will drive strategic planning, execution, optimization, and innovation across a portfolio of clients. You’ll be the senior voice on paid social strategy, serve as a key point of contact for clients and platform reps, and lead a high-performing team dedicated to delivering real business results.

This role is ideal for someone who thrives in collaborative environments, loves mentoring others, and has a proven track record of success managing multi-million-dollar paid social campaigns across platforms like Meta, TikTok, Snapchat, and Pinterest.

Key Responsibilities

• Serve as the senior paid social expert for client strategy, innovation, and cross-functional collaboration.
• Lead and mentor a team of digital marketing professionals, overseeing their growth, development, and day-to-day execution.
• Drive campaign planning and optimization strategies to deliver measurable performance outcomes.
• Oversee platform-specific creative and messaging strategies aligned with best practices and client goals.
• Lead client communication, performance reviews, and reporting for C-suite and senior stakeholders.
• Evaluate paid social performance, provide data-driven recommendations, and identify cross-channel opportunities.
• Collaborate with influencer marketing teams to align paid and earned strategies.
• Maintain relationships with platform partners and lead testing, learning agendas, and innovation roadmaps.
• Assess team capacity and resource needs; proactively allocate resources for maximum impact.
• Encourage adoption of internal tools, technology, and streamlined processes to enhance team output.

Qualifications

• 3+ years of progressive experience in digital media and paid social with hands-on responsibility for strategy, execution, and performance optimization.
• 1+ years of people management experience, including mentoring and career development, is a plus.
• Experience managing large budgets, leading integrated social campaigns, and presenting to executive-level clients.
• Proven track record of driving results on Meta, TikTok, Pinterest, and emerging platforms.
• Familiarity with influencer marketing and integrating social media and influencer strategies.
• Data-fluent—comfortable with Excel and analytics tools to deliver actionable insights.
• Passionate about staying ahead of trends and evolving platform capabilities.
• Strong communication skills and a service-first mindset.

About Our Client

Our client is a full-service digital agency that blends strategic thinking with technical expertise. They specialize in performance marketing, full-stack development, and creative production—building powerful digital experiences that help their clients grow. The company fosters a culture of transparency, collaboration, and continuous improvement. If you’re looking to join a team that’s smart, agile, and genuinely passionate about their craft, you’ll fit right in.

Benefits & Perks

• Competitive salary and bonus opportunities
• Hybrid-friendly environment with flexible work options
• Comprehensive health benefits and 401(k) with match
• Generous PTO and paid holidays
• Professional development opportunities and certifications
• A collaborative, ego-free team that values results and relationships