Candidate Summary

A seasoned sales and business development leader with extensive experience in media, advertising technology, and sports sponsorships. The candidate has a strong track record of exceeding revenue targets, driving new business, and building strategic client relationships. Skilled in leveraging data-driven insights to optimize marketing campaigns, improve audience engagement, and enhance return on ad spend (ROAS). Recognized for leadership, team management, and the ability to develop and implement innovative sales strategies.

Industries & Product/Service Expertise

The candidate has worked in multiple industries, including:

• Media & Advertising Technology: Selling AI-driven data analytics platforms, digital marketing solutions, and programmatic advertising.
• Sports Sponsorship & Broadcasting: Managing sponsorship sales for major professional sports teams' media rights, including radio and digital platforms.
• Digital Marketing & AdTech: Selling and optimizing OTT/CTV, SEM, social media advertising, and contextual retargeting solutions.
• Pharmaceutical Sales: Promoting prescription medications to healthcare professionals in a competitive territory.

The candidate's expertise includes selling:

• AI-powered data and analytics platforms for audience targeting.
• Integrated marketing solutions including OTT, SEM, social media, and geofencing.
• Sponsorship packages for professional sports franchises and media rights.
• Pharmaceutical products to healthcare providers.

Client Base & Measurable Results

The candidate has worked with a diverse range of clients, including:

• Advertising & Marketing Agencies: Providing data-driven solutions to improve audience activation and campaign performance.
• Large & Mid-Sized Enterprises: Delivering integrated digital marketing solutions to increase brand visibility and engagement.
• Professional Sports Teams & Broadcast Partners: Managing sponsorships and securing advertising revenue through media rights deals.
• Healthcare Providers & Pharmaceutical Professionals: Driving sales growth and increasing market share for prescription medications.

Key accomplishments include:

• Revenue Growth: On track to double sales year-over-year, surpassing a $1M+ revenue target.
• Sales Leadership: Consistently achieved and exceeded multi-million-dollar sales quotas.
• Awards & Recognition: President’s Club honoree for three consecutive years.
• Business Expansion: Successfully closed large multi-market deals, generating over $1.25M in annual revenue.
• New Business Development: Secured $250K in new business within the first year at a previous company.
• Operational Efficiency: Developed analytics tools and reports to measure campaign success and support sales strategies.

Education, Certifications & Professional Licenses

• Bachelor’s Degree in Business Administration with a Concentration in Marketing
• Additional coursework in secondary business education.
• Extensive professional training in sales strategy, digital marketing, and sponsorship management.