Account Manager | Marketing Manager

Buffalo, NY Hybrid | REMOTE

The candidate is an accomplished marketing and communications professional with over 15 years of experience driving strategic initiatives across diverse industries, including biotechnology, digital marketing, and recruitment. They bring a strong track record of delivering measurable results in brand visibility, revenue growth, and client satisfaction through innovative campaigns, team leadership, and data-driven insights.

Core Competencies and Expertise:

  • Strategic account and project management, including oversight of multimillion-dollar client portfolios.
  • Proven ability to lead cross-functional teams, with experience managing up to 12 direct reports.
  • Expertise in digital marketing, brand development, content strategy, and performance analysis.
  • Skilled in leveraging data and analytics to optimize marketing efforts, improve KPIs, and meet organizational goals.

Recent Professional Achievements:

  1. Account Supervisor (2024 – Present)

    • Oversees client relationships, budgeting, forecasting, and internal resource management to ensure both client and team satisfaction.
    • Analyzes client industries and competitors, evaluates market penetration, and provides actionable recommendations to enhance brand positioning and performance.
    • Leads digital performance analysis, presenting metrics-driven insights that inform strategic client decisions.
  2. Marketing Manager (2024)

    • Successfully managed a seasonal marketing initiative, delivering a 384.7% YoY increase in Facebook reach and a 516% YoY increase in Instagram interactions.
    • Developed and distributed weekly e-newsletters, boosting subscription rates by 15% over a six-month campaign.
  3. Account Manager (2022 – 2024)

    • Directed global recruitment campaigns for high-profile clinical research trials, ensuring strategic alignment and compliance.
    • Provided leadership for a project management team of 12 while driving the successful execution of digital marketing strategies that increased trial enrollment.
    • Partnered with business development teams to secure contracts and develop competitive estimates.
  4. Project Manager (2019 – 2022)

    • Managed 150+ accounts in the recruitment industry, overseeing the development of marketing materials and websites.
    • Maintained a workload of 30-40 concurrent projects, delivering over 100 annually.
    • Led sales efforts for the project management team, achieving top performance in 2020 and 2021.

Awards and Recognition:
The candidate has received multiple awards, including two Telly Awards and a regional advertising award, for their innovative branding campaigns that have driven significant business impact.

Certifications and Skills:
The candidate is certified in Google Ads (Search and Display) and Google Analytics, with extensive expertise in digital marketing platforms, campaign management, and performance optimization. They possess advanced skills in content development, copywriting, SEO, social media marketing, and project management, supported by a strong foundation in strategic planning and leadership.

Education:
The candidate holds a bachelor’s degree in Communications and English Literature and a certificate in Marketing Strategy from a prestigious institution. Their ongoing commitment to professional growth is reflected in recent certifications and continuing education.

This candidate’s blend of leadership experience, analytical capabilities, and proven marketing expertise makes them a valuable asset for roles requiring strategic vision, team collaboration, and impactful results. Let me know if you’d like further refinements or additional emphasis on specific aspects!

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