Director, Marketing & Business Development (MBA)

Western NY - Hybrid, Remote

Professional Summary

This marketing and business development professional has over 15 years of experience leading strategic initiatives that drive brand growth, enhance market positioning, and generate revenue across diverse industries. With proven expertise in developing cross-functional teams and crafting data-driven marketing and sales strategies, they have successfully led efforts in product management, digital marketing optimization, and customer engagement. Their collaborative approach has strengthened relationships with internal stakeholders and external partners, allowing them to achieve significant business outcomes. They are seeking to leverage their leadership and business development experience to lead a dynamic team while delivering measurable results.

 

Industries & Products/Services

The candidate has worked across multiple industries, including construction, technical textiles, food manufacturing, and travel retail. In these sectors, they have led business development and marketing efforts for engineered construction products, insect screening materials, and consumer packaged goods. They have been responsible for managing product lifecycles, growing distribution channels, and implementing innovative sales tools to boost revenue and enhance brand presence. Their business development efforts helped identify new opportunities and expand product reach within competitive markets.

Business Development Responsibilities

Throughout their career, the candidate has excelled in identifying and cultivating new business opportunities, contributing significantly to revenue growth. Key business development responsibilities and achievements include:

  • Leading the development of a distribution sales channel, contributing an average of $1.5M in annual growth and expanding market penetration.
  • Growing distribution sales by 300% for a technical product line, with an associated 30% increase in profitability over three years.
  • Building and maintaining strategic client relationships that resulted in a $2M revenue increase and strengthened long-term partnerships.
  • Spearheading CRM implementation to enhance client engagement and streamline business development activities, driving sales and marketing alignment.
  • Generating market and competitive research to support M&A initiatives and leading rebranding efforts to integrate acquired companies.

Clients Supported

The candidate has engaged with a wide range of clients, including construction industry leaders, technical textile distributors, and retail customers in the food and travel sectors. Their ability to analyze market trends, develop targeted sales strategies, and foster strong client relationships has resulted in:

  • A 27% increase in sales for a $70M product line through the creation and execution of a retail and OEM marketing plan.
  • A digital campaign that converted $1.3M in sales through improved website functionality and customer interface.
  • Building strategic relationships with key accounts, resulting in significant revenue growth and market share expansion.
  • Successfully executing product innovation and renovation projects to meet market demands and improve customer satisfaction.

Education, Certifications & Professional Licenses

  • Master’s Degree in Business Administration with a focus on Marketing and Management.
  • Bachelor’s Degree in Business Commerce with a specialization in Marketing and International Business.
  • Advanced certification in Digital Marketing from a prestigious management school.
  • Completion of Alternative Mindset Marketing training from a notable industry figure.
  • Recipient of a Construction Marketing Award for leading a best-in-class social media campaign.

Software & Technology 

The candidate is also skilled in using industry-leading tools, including SAP, Salesforce, Pardot, Microstrategy, Qlikview, and other digital marketing platforms like Moz Pro, Asana, and website analytics.

 

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